Short, with a hook only this company gets.
From Tim Berger, Lagerlicht
To Jana Keller
Subject Same day, from an Excel sheet
Hello Ms. Keller,
Hollmann promises same-day shipping1 on orders placed by 4 pm. In your online store, that covers 1,240 items2, all marked “In stock.”
According to your current job ad, the stock behind them is kept in an Excel sheet3. As long as the sheet and the shelf match, nobody notices. When they don’t, your customers notice first.
I put together a page on what that means for your store at 4 pm and what Lagerlicht changes about it. It takes 2 minutes to read.
lagerlicht.de/hollmann
Best regards,Tim BergerLagerlicht, warehouse management software for wholesalers
The promiseWebsite, About us
The first sentence says what Hollmann promises on its own website.
The volumeOnline store, counted
That’s how many items the store shows as in stock, counted, not estimated.
The Excel sheetJob ad, 5 days ago
The job ad reveals where the stock data comes from, not Hollmann itself.

