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What do you sell, and is there a website I should look at to understand your offer?

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You tell us what you sell. We do the rest.

  • Your ideal customer profile takes shape in a chat.

    We keep asking until it’s clear who you want to reach.

  • We read every company one by one.

    20+ sources per company, from the website to the job ads.

  • A sentence that fits only them.

    A database knows name, size and industry. We find the hook.

  • Email, page and direct mail, working together.

    Replies go straight to you.

More than an email. All from the same research.

Email

Short, with a hook only this company gets.

From Tim Berger, Lagerlicht

To Jana Keller

Subject Same day, from an Excel sheet

Hello Ms. Keller,

Hollmann promises same-day shipping1 on orders placed by 4 pm. In your online store, that covers 1,240 items2, all marked “In stock.”

According to your current job ad, the stock behind them is kept in an Excel sheet3. As long as the sheet and the shelf match, nobody notices. When they don’t, your customers notice first.

I put together a page on what that means for your store at 4 pm and what Lagerlicht changes about it. It takes 2 minutes to read.

lagerlicht.de/hollmann

Best regards,Tim BergerLagerlicht, warehouse management software for wholesalers

  • The promiseWebsite, About us

    The first sentence says what Hollmann promises on its own website.

  • The volumeOnline store, counted

    That’s how many items the store shows as in stock, counted, not estimated.

  • The Excel sheetJob ad, 5 days ago

    The job ad reveals where the stock data comes from, not Hollmann itself.

Personalized landing page

Their name, their topic and a clear next step, on a landing page of their own.

lagerlicht.de/hollmann
Lagerlicht

For Hollmann Elektrogroßhandel, Bielefeld

1,240 items promise same-day shipping. The stock behind them lives in an Excel sheet.

Website, About us

“Order by 4 pm and it leaves our warehouse the same day1.”

What we found

Online store, counted

  • Circuit breaker B16, 1-poleIn stock2
  • NYM-J cable 3x1.5In stock
  • Surface junction box, IP54In stock

1,240 items carry this label.

Job ad, 5 days ago

“You maintain our inventory lists in Excel3 and keep track of everything.”

At 4 pm, your stock data is 7 hours old.

Based on the Excel sheet being updated at 9 am and your order cutoff at 4 pm.

Whatever leaves the shelf after the update, your store only learns about the next morning. Until then, it shows “In stock” even when the shelf is already empty. Whoever orders then gets the goods later than promised.

4 of 23 Google reviews from the last 6 months mention a late delivery.

21days

until Fachmesse Elektro. From October 14 to 16, you’ll be in Hall 2 at Booth B14.

After the show, new customers place their first orders. That’s when the promise gets tested.

What Lagerlicht changes

Lagerlicht is warehouse management software for wholesalers. It keeps your stock in sync with your store all day, not just once in the morning.

  • Your store only shows “In stock” for goods that are actually on the shelf.
  • Lagerlicht warns you before an item runs out.
  • Nobody has to maintain the Excel sheet anymore.
30 minutes with Tim BergerLet’s go through your 1,240 items

Created for Hollmann Elektrogroßhandel on September 23, 2026

  • The promiseWebsite, About us

    At the top is Hollmann’s own promise, word for word.

  • The volumeOnline store, counted

    1,240 items carry the label, counted, not estimated.

  • The sheet behind itJob ad, 5 days ago

    The job ad reveals where the store’s stock data comes from.

Postcard

Stands out where inboxes are full. The QR code leads to the personalized landing page.

Ms. Keller, the stock behind them lives in an Excel sheet. Your personal page shows how old it is at 4 pm and what Lagerlicht changes about it, in 2 minutes.Tim Berger

Takes you to your personal page

  • Ms. Jana Keller3
  • Hollmann Elektrogroßhandel GmbH
  • Bielefeld
Lagerlicht

1,240 items in stock.1 Still true at 4 pm?2

  • The volumeOnline store, counted

    The front shows the number from Hollmann’s store, counted, not estimated.

  • The order cutoffWebsite, About us

    The question takes Hollmann’s own 4 pm promise at its word.

  • The personContact

    The card goes to the head of logistics, not to the company.

Letter

Signed on paper, for decision makers who don’t open emails from strangers.

Lagerlicht

September 23, 2026

Warehouse management software for wholesalers

  • Lagerlicht, Tim Berger
  • Hollmann Elektrogroßhandel GmbH
  • Mr. Thomas Hollmann1
  • Bielefeld

Your trade show, October 14 to 162

Dear Mr. Hollmann,

Hollmann promises same-day shipping on orders placed by 4 pm. After Fachmesse Elektro, new customers will take you at your word.

Your personal page shows where your 1,240 items3 will stand by then and what Lagerlicht changes about it.

Sincerely,

Tim Berger

Your personal pageA 2-minute read

  • The managing directorCommercial register

    The letter goes to the managing director as listed in the German commercial register.

  • The occasionExhibitor list, Fachmesse Elektro

    The subject line names the trade show Hollmann signed up for.

  • The volumeOnline store, counted

    The number from the store shows how much rides on the promise.

Check

A self-check or a calculator that lets the company see for itself where things get stuck.

Lagerlicht

Does your stock keep the same-day promise1?

1 doesn’t apply5 fully applies

  1. What the store shows as “In stock”2 is actually on the shelf.

  2. Our Excel sheet3 is as accurate at 4 pm as it was in the morning.

  3. After a trade show, we keep the promise for new customers too.

Your resultYour stock keeps your promise.In one place, your customers notice before you do.In 2 places, your customers notice before you do.In 3 places, your customers notice before you do.With Lagerlicht, your stock stays in sync with your store all day.

  • The promiseWebsite, About us

    The check asks about what Hollmann itself promises.

  • The volumeOnline store, counted

    The first statement tests what the store shows for 1,240 items.

  • The Excel sheetJob ad, 5 days ago

    The second statement asks about the sheet named in the job ad.

Lagerlicht

How old is your stock data at 4 pm1?

At 4 pm, your stock data is

7 hours old

Until then, 140 orders rely on outdated stock3.

With Lagerlicht, your stock stays in sync with your store all day.

  • The order cutoffWebsite, About us

    The math runs until 4 pm, Hollmann’s own order cutoff.

  • The Excel sheetJob ad, 5 days ago

    The calculator asks about the sheet named in the job ad.

  • What customers noticeGoogle reviews, last 6 months

    The result explains the 4 of 23 reviews that mention a late delivery.

Call and visit

Whether your team calls or drops by, the research comes along as a talk track.

Talk trackHollmann

Tim BergerOpener

Ms. Keller, this is Tim Berger from Lagerlicht. My postcard about your same-day shipping1 arrived last week. May I ask you a quick question about it?

Questions

  • 4 of 23 reviews2 mention a late delivery. What caused it?
  • How often do you sync the Excel sheet3 with the store?

Jana KellerObjection

“We already have an ERP system.”

Tim BergerResponse

That stays exactly as it is. Lagerlicht just keeps your store in sync with it. Would you have 20 minutes on Thursday?

Tim BergerOpener

Ms. Keller, Tim Berger from Lagerlicht. Great to meet you at Booth B141. Your store shows 1,240 items as in stock2, and anyone who orders here takes that at face value.

What to look at on site

  • How an order from the booth gets into the store
  • Who updates stock for both locations3
  • Which items count as available at the booth

Jana KellerObjection

“I don’t have time for this here at the show.”

Tim BergerResponse

Understood. Then I’ll come to Bielefeld on October 21, and we’ll spend an hour looking at how Lagerlicht keeps the warehouse and the store in sync.

  • The promiseWebsite, About us

    The call picks up on the postcard and on what Hollmann itself promises.

    The trade show boothExhibitor list, Fachmesse Elektro

    Tim goes where Ms. Keller will be anyway from October 14 to 16.

  • What customers experienceGoogle reviews, last 6 months

    The question cites the number without quoting a single review.

    The items in the storeOnline store, counted

    The number is counted, not estimated, and shows what’s at stake.

  • The Excel sheetsJob ad, 5 days ago

    The second question targets the sheet from the job ad.

    The locationsCommercial register

    On site, Tim asks who maintains stock for both locations.

After every round, you know more. What works gets scaled up.

We measure segments, hooks and channels separately. You can see the report any time.

Who this is for. B2B companies that want to grow.

  • Referrals aren’t enough anymore.

    Until now, new customers came through your network. Now you need a second way in.

  • You’re launching something new.

    We find out who needs it before you spend much of your budget.

  • A trade show is coming up.

    We write to the exhibitors beforehand, so you have the right conversations on site.

  • Your audience isn’t on any list.

    Associations, niches, businesses running a specific technology. What no database can filter, we research.

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Customers

“The biggest difference was relevance. We didn’t have to convince anyone that their website was an issue. We only had to show how we’d do it better.”

Karim SanogoFounder, Rang Eins

€20,000

new-customer revenue in 30 days

Rang Eins, a web agency with 1 to 10 employees

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