Individual pricing.
We put together every project individually, based on your ideal customer profile and what you sell.
What’s in every campaign. From the audience to the report.
Audience
We decide together who we reach out to.
In a chat and a call, until it’s clear who gets the most out of what you sell.
The profile turns into segments that we test separately.
Anyone who doesn’t fit drops out before the research starts.
Industries, sizes and regions you don’t want stay out.
The person who decides, with a verified way to reach them.
Research per company
20+ sources, from the website to the commercial register.
What the company promises and how it talks about itself.
Where it’s growing and what it works with today.
What customers praise and what bothers them.
Store system, CRM and the tools on the website.
Whether it’s spending money on ads right now.
Outreach
One hook per company, plus the right channels.
A sentence built from several findings that fits only this company.
3 to 4 emails over 3 weeks, each with a new reason to reply.
A page of its own for every company, linked from the email.
A postcard or letter with a QR code, where emails don’t get through.
A few questions for the recipient or a talk track for your team.
Sending and reporting
We send, measure and stay in sync with you.
Set up and warmed up before launch. Your main domain stays untouched.
Replies by segment, hook and channel, visible any time.
Before every round, we decide together what changes.
As a CSV or straight into HubSpot, Pipedrive or Salesforce.
One person who knows your campaign.
What people ask about pricing. Answered honestly.
Your question isn’t here? Then let’s answer it on a call, 30 minutes on video.
Because the effort depends on your audience. How many companies we research, whether we reach them by email, by mail or by phone, and how much context we gather for it is different for every client. That’s why you get a proposal after our first call that spells out exactly what we’ll do for you and what it costs. Then you can take your time to decide.
The price covers the entire campaign, from research and outreach to sending and reporting. The only extra costs are the ones paid directly to third parties, meaning the ongoing fees for your own sending domains and inboxes, a few euros per inbox per month, plus postage if we send mail. We take care of the setup. Anything beyond that only comes up if you want more, and we discuss it with you first.
You pay in two halves. The first when you place the order, so we can start on research and setup, the second only once the campaign has run and you’ve seen the results. There’s no minimum term and no subscription. Every further campaign is a separate order that you decide on fresh.
Yes. You create your ideal customer profile for free, no credit card needed. We deliberately keep the first campaign manageable, one clearly defined segment with a limited number of companies. Within it, we already test several hooks against each other, so afterwards you know what your audience responds to, and we can build on what works. What we don’t offer is a trial with a handful of companies. To see what works in your audience, you need a certain volume, otherwise the result doesn’t tell you anything.
Yes. If your sales team does the emailing or calling itself, you get only the prospect briefings, meaning our research on each individual company. A briefing contains the company, the right contact person with contact details and the context that belongs in the first conversation, such as an open position or a quote from their website. You pay per briefing, and we only deliver companies for which we’ve found a reachable contact person.
Then we look at the numbers. After every campaign, you know which segment responded, which hook and which channel. Based on that, we adjust, with a different segment, a different hook or a different channel, for example direct mail instead of email. What we won’t promise you is a result on the first try. Whoever promises you that usually hasn’t measured it.
Tell us who you want to win over. We’ll show you who fits.
You create the profile for free in a chat, no credit card needed. If you’d rather talk to us first, take 30 minutes with Lennart, right here.
Free, no commitment.
30 minutes with Lennart about your audience
On video, no preparation needed. You share which customers you’re looking for and what hasn’t worked so far. Lennart walks you through real examples of how we find and reach companies like these, and tells you honestly whether it makes sense for you.
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